I directed numerous long form spots for this campaign. We created copious amounts of contents that played in theaters, airplanes, elevators, online and Times Square. We also cut the documentary pieces into traditionl :15 and :30 spots
I worked on this campaign for almost a year, directing and editing. Aruably, I learned more than I did in film school over these months by working with one of the best cinematographers in the world, Aaron Phillips. Learning from him ultimately gave me insights and the confidence to not only direct, but also shoot a number of projects. I’ve been able to shoot projects for Purina and Coca-Cola, amongst others. I’ve always been a story teller, but Aaron really made me become obsessed with cameras.
