The creative team came up with the perfect idea to showcase all of the action in this new Mario Title – create our own sports network. So, we turned their Youtube channel into a live network.
For this Nintendo Campaign I directed and produced 3 TV spots in conjunction with tons of onine content in order to get 14 days of live programming and a press conference from the footage.
It all came together fairly easily after teaming with Emmy Award winning set designer, Scott Storey. From there, I found the right costume maker and just spent a day loosely choreographing camera moves to various scripts with the intention of tracking in footage later and making all 14 days of programming feel fresh.
It gathered a couple hundred thousand views in it’s two weeks.
