For the launch of Super Mario Bros. 2 we created one of the most successful Youtube executions of all time.
Working with Nexus Productions – London and The Material Group – Chicago – We not only created an elaborate Papervision 3D universe where the user was able to fly through space and explore the various planets of the games’s world, but we also made the TV interactive. Utilizing the 3D world from the TV, we allowed the user to watch Mario’s takeoff from various perspectives as though they were mission control.
The interaction rates were literally off of the charts.
