To launch the third installment of the Professor Layton series, we delved into every possible vehicle for our content. Shot over 3 days, on Location in Prague, only one day was for the TVC and the rest was used to create online content.
Working with Australia’s directing duo TWiN and Utah’s welikesmall, we took advantage of the 30 seconds alloted for the networks like Hulu’s and Fox’s online commercial slots and prodded the user into interacting. Once they did, we recreated the games in flash and had video reactions based upon whether the user was able to correctly solve the puzzle.
